Florida State University College Life Coaching Institute 2020


At Florida State University, we value critical thinking and strive to be on the cutting edge of higher education innovation. We designed the College Life Coaching Institute to be appealing to both the student/academic affairs professional looking to gain new skills to enhance student meetings, as well as those holding leadership positions looking for ways to innovate and motivate their departments. We encourage you to explore our website to find out more about how the Coaching Institute can support your goal to improve retention at your institution. Our theme this year is 20/20 Vision. This theme will revolve around bringing student support into focus and providing clarity on our role as coaches in higher education.


The 2020 Florida State University College Life Coaching Institute will take place June 3-5 in Tallahassee, Florida.

To sign up for the Listserv and receive updates, please email us at ugs-collegelifecoaching@fsu.edu

What is College Life Coaching?

Since 2009, the Florida State University Advising First Center for College Life Coaching has worked with students to define their transition to the collegiate setting, engage in their professional development path and overcome obstacles that may lead to their withdrawal or dismissal. The program, comprised of a seventeen-member team, consistently works with roughly 1,700 students over the course of the academic year to create and implement individual plans linked to academic and personal success. Coaches aim to promote growth and awareness in students so that students can adjust to the college setting while establishing their independence, professional development, and academic expectations. Since its inception on FSU’s campus, Coaching has proven to increase student satisfaction with the university, as well as FSU’s first-year retention rate with our vulnerable populations.

Who can benefit from this Institute?

The FSU College Life Coaching Institute (FSUCLCI) is comprised of two tracks, Garnet and Gold, for those interested in making a positive impact at their institution:

The Garnet Track specifically benefits academic advisors/coaches and other student affairs professionals who would like to incorporate coaching techniques into their practice. This track equips attendees with College Life Coaching skills and a framework to transfer each of these skills into meetings with students. Attendees can expect the following:

  • interactive role plays
  • scenario-based instruction to navigate complex situations and diverse populations
  • an authentic repertoire of useful language to move conversations forward
  • advanced tutorials on how to build and strengthen connections with students
  • space to share challenges and best practices

The Gold Track is for leaders who work in roles such as program managers, directors, and other university administrators. Gold track is for those who would like to start or grow an existing coaching program. This track covers the essentials of program development, and provides each attendee with a personalized action plan that will help them meet the various longitudinal goals of their institution. Session topics of discussion include

  • identifying retention and involvement research
  • hiring, supporting and developing coaching team
  • certifications, training content and methodologies
  • program outcomes and success markers
  • discussion panel with administrators (separated based on program status)

To see a sample schedule, click the image below.


How does the FSUCLCI differ from other conferences and institutes?

The developers of this curriculum are aware that, just like students, everyone has different needs and goals within their profession and their school’s mission. To ensure we meet participants’ needs, the institute contains the following:

  • More discussions, as opposed to lectures, to share and learn with others in the field
  • Opportunities for participants to ask questions and learn about emerging trends, obstacles, and the future of coaching in higher education
  • Skills to build individualized approaches
  • Assistance in the development of a plan to implement coaching skills or program structure
  • Support from current practitioners and leadership to attain realistic movement beyond the institute


Keynote Speaker - Dr. Rose-May Frazier

Rose-May Frazier is a two-time graduate of Florida State University, earning a Bachelor of Science degree in Exercise Science in 2000 and a Master of Science degree in Sport Management in 2001. She earned her Ph.D. in Educational Leadership at Florida Agricultural & Mechanical University in 2019. She serves as the Director of Advising First, which includes Academic Advising and College Life Coaching, within the Florida State University Division of Undergraduate Studies. Throughout the past 15 years, Dr. Frazier has developed a deep understanding and appreciation for the organizational process of supporting students as they achieve their goals. A significant part of this expertise was developed while working as an Academic Advisor, College Life Coach, and Summer Bridge Program Coordinator. As the Director of Advising First, Dr. Frazier is responsible for the effective day-to-day function, oversight, and interfacing of academic advising and coaching units in the Division of Undergraduate Studies, as well as selection and supervision of academic advisors and coaches. She collaborates across the various department and campus-wide committees, developing policies to better meet the advising/coaching needs of students. She is also a liaison to academic deans’ offices and departments to coordinate academic advising and coaching, assisting in developing policies and procedures for the purpose of maximizing successful student outcomes. Previously, Dr. Frazier served as an Associate Director in the Center for Academic Retention and Enhancement (CARE), guiding first-generation students toward personal, professional, and academic success. She believes advising and coaching impact her current role daily with students and colleagues. Not only have these skills been beneficial with students, but she finds herself utilizing these skills outside of the university as well. Dr. Frazier remains thankful for the continued training that has supported her in becoming a more effective leader.


Early Bird Registration will be Monday, January 21, 2020 to Friday, March 20, 2020 
Standard Registration will be open Saturday, March 21, 2020 to Friday, May 15, 2020 

  Early Bird Registration
(January 21 - March 20, 2020)
Standard Registration
(March 21 - May 15, 2020)
GARNET TRACK $450 $500
GOLD TRACK $500 $550

Register Now!

FSU Alumni Registration Payments

It is highly recommended that former FSU students pay with a credit card through the link provided immediately after registration. If you register and choose to pay at a later date, the system will default to your student login account and cause delays in payment.

Payment Website Access

After successfully submitting your registration, you may use the link provided to pay immediately with a credit card. If you choose to pay afterward, you will need to save your customer number which is located on your registration confirmation. This will be needed for access to pay on the website -fees.fsu.edu (cfprd.its.fsu.edu/dsa/Fees).

If the system detects a possible match to a previous record, it may require additional assistance from the registrar. Your registration has been captured, but the ability to pay will be affected until the match has been verified. You will receive an email confirmation once this has been successful.

Refund Policy/ Registration Transfers

Receive a full refund up until May 15th. All refund requests should be sent to register@capd.fsu.edu. No refunds after May 15th.

If you are no longer able to attend the FSU College Life Coaching Institute and wish to transfer to another person, please do the following:

If you have an unpaid registration, the new attendee should complete the online registration, and the original attendee should cancel their registration by contacting register@capd.fsu.edu.

If you have a paid registration, the new attendee should complete the online registration. The original attendee should email register@capd.fsu.edu to cancel their registration and provide the name of the new attendee and request a transfer of payment.  Fees will be adjusted if the transfer is to the other track.

Transfers to another person may be made up until May 15th.

Travel Accommodations

Do you want to explore our city while you are in town? Please view our Tallahassee Tour Guide below.

Tallahassee Tour Guide

We have secured several group blocks with the hotels below. Our Coaching Institute takes place during orientation season, so it is important to reserve your hotel as soon as possible. Hotels appear in the order of proximity to the event location.

Residence Inn by Marriott
600 W Gaines Street, Tallahassee, FL 32304
Standard Room at $145/night
Breakfast included (served 6:30am-9:30am)
Hotel shuttle services to and from the airport are available
Deadline: May 22, 2020

Hampton Inn
824 Railroad Avenue, Tallahassee, FL 32310
Two Queen Bedded Room at $159/night
Breakfast included (served 6am-10am)
Hotel shuttle services to and from the airport are available
Deadline: May 12, 2020

Four Points by Sheraton
316 W Tennessee Street, Tallahassee, FL 32301
Standard King or Double Bed at $129/night
Breakfast included (served 6am-11am)
Hotel shuttle services to and from the airport are available
Deadline: May 12, 2020

Alternative Lodging:
Double Tree by Hilton
Aloft Hotels
Hotel Duval


Parking at the Turnbull Conference Center is free to event guests. Parking for the event will be available on a first-come, first-serve basis on ALL LEVELS of the St. Augustine Parking Garage located adjacent to the Conference Center. The direct entrance to the Conference Center is located on the fourth floor of the parking garage. Guests may only park in the garage during the event. Any vehicles parked after must have an FSU permit or may be subject to ticketing. The Residence Inn by Marriott and Hampton Inn hotels are within walking distance of the event location.


If you have any questions, feel free to contact us by phone or via e-mail: 


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